Cookie Policy
1. INTRODUCTION AND PURPOSE OF THIS POLICY
1.1 This Cookie Policy explains how HU London LTD (“the Company”, “we”, “our”, “us”) uses cookies and similar technologies on the website www.hu-london.co.uk.
1.2 The purpose of this policy is to inform visitors about the types of cookies we use, the purposes for which they are placed, the user’s rights, and how consent regarding the use of cookies can be managed.
1.3 This policy ensures full compliance with the applicable data protection and electronic privacy laws of the United Kingdom, including the UK General Data Protection Regulation (UK GDPR), the Privacy and Electronic Communications Regulations 2003 (PECR), and the Data Protection Act 2018.
1.4 By accessing and using the website www.hu-london.co.uk, the user acknowledges that they have read, understood and accepted this Cookie Policy, including the use of cookies as described herein and according to their consent preferences.
2. WHAT ARE COOKIES
2.1 Cookies are small text files placed on a user’s device (computer, smartphone, tablet) by websites that the user visits. They are widely used to make websites function properly, to improve efficiency, and to provide information to the site owner.
2.2 Cookies do not normally contain personal information that directly identifies an individual. However, data collected through cookies may be combined with other information to build user profiles or to deliver personalised advertising.
2.3 HU London LTD uses both first-party cookies (set by our own domain www.hu-london.co.uk) and third-party cookies (set by trusted partners such as Google, Meta, TikTok, PayPal, Stripe and Shopify).
3. CATEGORIES OF COOKIES USED
3.1 Strictly Necessary Cookies – These cookies are essential for the operation of the website and cannot be disabled in our systems. They are used, for example, to maintain secure login sessions, process shopping cart items, secure payment transactions, and protect the integrity of the website.
3.2 Performance Cookies – These cookies collect anonymous data on how visitors use the website, such as the pages visited, time spent on pages, and any errors encountered. The information collected is aggregated and used solely to improve site functionality and user experience.
3.3 Functional Cookies – These cookies enable the website to remember user preferences (such as language, location or currency) and to provide enhanced, personalised features.
3.4 Marketing and Advertising Cookies – These cookies are used to deliver advertisements that are more relevant to the user and their interests. They are also used to limit the number of times a user sees an ad and to measure the effectiveness of advertising campaigns. Such cookies may be set by advertising partners like Google Ads, Meta Ads and TikTok Ads.
3.5 Analytics and Measurement Cookies – These cookies help us understand user interactions, measure website performance, and analyse marketing campaign efficiency. Data collected is used for statistical purposes and is anonymised whenever possible.
4. COOKIES USED BY HU LONDON LTD
4.1 First-party cookies are used by HU London LTD to:
4.1.1 enable secure customer logins and checkout sessions;
4.1.2 maintain the functionality of shopping carts and order processing;
4.1.3 protect payment transactions against fraudulent activities;
4.1.4 store user preferences such as language, currency and display settings.
4.2 Third-party cookies are used by trusted service providers, including:
4.2.1 Google Analytics and Google Ads for traffic analysis and targeted advertising;
4.2.2 Meta (Facebook and Instagram) for remarketing and conversion tracking;
4.2.3 TikTok Ads for behaviour-based advertising;
4.2.4 PayPal, Stripe and Apple Pay for secure payment processing and fraud prevention;
4.2.5 Shopify or equivalent e-commerce platforms for site functionality, sales tracking and customer experience enhancement.
5. DURATION AND RETENTION OF COOKIES
5.1 Cookies may be categorised according to their duration as follows:
5.1.1 Session Cookies – These are temporary cookies that are deleted automatically once the browser is closed.
5.1.2 Persistent Cookies – These remain stored on the user’s device until their set expiration date or until manually deleted by the user. The retention period varies depending on the purpose of each cookie (typically between 30 and 365 days).
5.2 HU London LTD ensures that cookies are retained only for the time strictly necessary to fulfil their purpose, in accordance with data minimisation principles.
6. USER CONSENT AND PREFERENCES
6.1 When a user first visits the website, a cookie consent banner is displayed, explaining the types of cookies used and allowing the user to accept or reject cookies, either entirely or partially.
6.2 Users can modify their cookie preferences at any time by revisiting the cookie settings banner or adjusting their browser configurations.
6.3 Continuing to browse the site without modifying settings constitutes implied consent for the use of cookies as described in this policy.
6.4 Strictly necessary cookies do not require user consent because they are essential for the site’s operation.
7. COOKIE MANAGEMENT AND DELETION
7.1 Users can control or delete cookies through their browser settings (for example: Chrome, Safari, Firefox, Edge).
7.2 Blocking certain cookies may affect website performance or restrict access to essential features such as shopping cart functionality or secure payment gateways.
7.3 HU London LTD is not responsible for reduced website functionality resulting from the refusal or deletion of essential cookies.
8. RELATIONSHIP BETWEEN COOKIES AND PERSONAL DATA
8.1 Cookies may collect information which, in combination with other data, could be classified as personal data under the UK GDPR.
8.2 In such cases, the processing of that data will also be governed by HU London LTD’s Privacy Policy available on the website.
8.3 HU London LTD does not use cookies to directly identify users but may analyse behavioural patterns in an anonymised manner for marketing and optimisation purposes.
9. DATA TRANSFER AND THIRD PARTIES
9.1 Some cookies result in data being transferred to third parties located outside the United Kingdom (for example, Google, Meta or TikTok).
9.2 HU London LTD ensures that such transfers are legally protected through the use of Standard Contractual Clauses or other lawful mechanisms approved by UK data protection authorities.
9.3 All third-party partners receiving cookie data are contractually obliged to maintain data confidentiality and comply with UK GDPR obligations.
10. DATA SECURITY
10.1 HU London LTD implements technical and organisational measures to secure data collected through cookies from unauthorised access, alteration, disclosure or destruction.
10.2 Security measures include data encryption, limited data retention, access restrictions, and continuous system monitoring.
10.3 The Company cooperates exclusively with certified service providers who guarantee a high level of data security and integrity.
11. USER RIGHTS REGARDING COOKIES
11.1 Users have the right to withdraw cookie consent at any time without affecting the lawfulness of prior processing.
11.2 Users may request additional information about specific cookies, ask for the deletion of cookie-related data, or submit complaints to the Information Commissioner’s Office (ICO) if they believe their rights have been violated.
11.3 Requests regarding cookies or personal data collected via cookies can be sent to contact@hu-london.co.uk, and the Company will respond within a maximum of 30 working days.
12. UPDATES TO THIS COOKIE POLICY
12.1 HU London LTD reserves the right to update or amend this Cookie Policy at any time, to reflect changes in legislation, technology or business operations.
12.2 Any updated version of this policy will be published on the website, and continued use of the site constitutes acceptance of the new version.
13. GOVERNING LAW AND JURISDICTION
13.1 This Cookie Policy is governed by the laws of England and Wales.
13.2 Any dispute or claim arising from or in connection with this policy shall be subject to the exclusive jurisdiction of the courts of England and Wales.
14. CONTACT INFORMATION
14.1 For questions, requests or concerns regarding this policy, users may contact HU London LTD using the details below:
HU London LTD
17 Torver Road, Harrow, London, HA1 1TQ, United Kingdom
Email: contact@hu-london.co.uk
Website: www.hu-london.co.uk
15. FINAL STATEMENT
15.1 By continuing to use the website www.hu-london.co.uk, the user confirms that they have read and understood this Cookie Policy and agree to the use of cookies as specified according to their selected preferences.
15.2 HU London LTD reserves all legal rights to defend against any abusive, malicious or unfounded claim challenging the lawful use of cookies on its website.
